Country of origin: Italy Alcohol content: 18% ABV
NOTE: NOT FOR SALE TO US/CANADA CUSTOMERS
A popular French aperitif, Picon Bière is designed for mixing with beer to bring flavour and complexity. The process for Picon starts with both fresh and dried orange peels macerated in neutral spirit. The orange macerate is then distilled and infused with gentian root and cinchona bark. Finally, sugar and caramel are added to bring sweetness and colour.
Enjoy mixed with lager or wheat beer for a refreshing aperitif.
While posted in Algeria with the French Army in 1837, Gaëtan Picon created a liqueur to be drunk as an antimalarial and named it "Amer Africain". After moving from Philippeville (modern day Skikda) to Marseille in 1872, Gaëtan renamed his successful liqueur "Amer Picon". Amer Picon grew in popularity with multiple distilleries operating to meet the demand of a thirsty public who drank it in cocktails, mixed with beer, or simply neat. The company's slogan in 1937 reflected the wide reach of their aperitif: "There is no longer a part of the globe that Picon has not penetrated." In the late 20th century Amer Picon split into three bottlings: Picon Amer, Picon Bière, and Picon Club à l'Orange.
NB: Although made in France for most of its history, Picon Bière is now produced in Italy for Moët Hennessy Diageo.