Tiki Lovers is the rum brand created by Stephan Berg and Alexander Hauck. Stephan and Alexander are also the founders of the highly successful worldwide brand The Bitter Truth. While they had already branched out into the tropical category with liqueurs like Falernum and Pimento Dram, they had little interest in expanding The Bitter Truth portfolio into pouring spirits. During one of their many trips as ambassadors for their brand, Stephan and Alexander had an experience in a tiki-themed bar, where the drinks — due to the chosen rums — were lacking character and needed improvement. It was then the idea of creating a range of blended rums ideal for use in tiki cocktails was born.