Noble Bootleggers took a long hard look at their favorite cocktail the Negroni and all the different ways they have made it over the years. In the end, they decided they needed to start from scratch. After a steep learning curve, many experiments and tasting sessions later, they ended up settling on nine ingredients in their Negroni gin.

They then went to work with a very old friend Shaun Byrne of Maidenii to create a bright, fresh, rich vermouth to complement the gin, and in keeping with tradition they have used Campari which has that unmistakable brilliant bitter orange flavour.