Country of origin: US Alcohol content: 45.7% Alcohol by Volume
Perhaps the rockstar of the bunch, our Aromatic is a compelling alternative to the standard angostura-based aromatic bitters on the market. Hella claim to use more intriguing ingredients and stronger flavoors to make a bitters that can stand up to the biggest bourbon whiskeys, but is still delicate enough to give subtle support to a gin cocktail. It gets its colour from the beet juice that used to help sweeten it.
Hella Bitter is a small-batch cocktail bitters company founded in Williamsburg, Brooklyn and with its heart in the Bay Area. What began in the early 2000s as a hobby turned serious in 2011, when we did a Kickstarter to raise money to make 50 bottles of citrus bitters. We must have struck a nerve because we raised more than twice what we had set out to, and with that inspiration, Hella Bitter went from being a weekend project, to being a serious pursuit of the delicious.
The Aromatic Bitters are well balanced. They have the quintissential aromatic notes of cinnamon, clove and Jamaican allspice with the depth and kick of black peppercorns and carawy. By using wormwood in addition to Gentian root the bitter finish is prominent and complex without being overwhelming. A true classic.