Country of origin: Italy Alcohol content: 16.5% ABV
The story starts in Turin in 1786 when Antonio Benedetto Carpano, following a period in which he studied to be a herbalist, invented the formula which was to give rise to the category of Vermouth products, by combining herbs and spices with muscatel. Carpano’s wine shop was situated just opposite the Royal Palace and, confident of the appeal of his new product, he sent a crate of Vermouth to King Vittorio Amedeo III. The king took such an immediate liking to the drink and he adopted it as one of the royal household.
The Carpano wine shop became the city’s focal attraction and in 1820, Giuseppe Bernardino Carpano, Antonio’s nephew, decided to give his venture a legal structure by establishing the "Fabbrica di Liquori e Vermut Giuseppe Carpano, già ditta Marendazzo e Com.ia, sotto i portici di Piazza Castello al n. 21”. Between 1840 and 1888 Carpano’s reputation grew and a glass of Carpano became the aperitif par excellence and Turin’s favourite drink.
n 2001 Fratelli Branca Distillerie aquired Carpano. This acquisition enabled the Milanese company to increase its products portfolio in line with the excellence and quality that have always characterised Branca policies—never losing sight of the past and its own traditions.
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